Perspectives on the business of healthcare

Brought to you by The Verden Group

The Summer Solstice 2017 Issue is Out!

Summer has arrived! In this issue we bring you industry news and updates on the rapidly growing area of Behavioral Health, from reporting on the happenings at the World Health Care Congress, to how Payers are covering Depression Screening, to the psychology of Disney and how you can use it for better employee engagement at your practice, we’ve got you covered.

About Viewpoint

Viewpoint Magazine is a labor of love project from The Verden Group and its associated companies, created to deliver transparent interpretations of health care industry happenings, with the perspective to help support the independence of private practice. ViewPoint – what you need to know, now. Read more »

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Featured Articles

Selected for you from the magazine. More articles »

Patient Debt: The Peril of the Independent Physician

Author of The Patient, The Doctor and The Bill Collector, and our esteemed colleague, Robert E. Goff, writes about the impact of medical debt on the independent physician. (first published in MiraMed

Screening for Depression: How Policies Differ Across the Four Largest US Insurance Companies

Anna Ialynytchev compares the commercial policies of four of the largest insurers to see how depression screening is covered. If you think there is little variation in policy , read on . . .

What You Need To Know About PCMH 2017

In a move designed to make PCMH more adoptable, NCQA overhauls its standards and gets more involved with practices. Amanda Ciadella tells us what we need to know about the new program.

Enhancing Customer Service the Disney Way: The Psychology of Intention

Whitney Smith writes an account of what she learned at Disney and shares tips and tricks to incorporate the principle of 'intentionality' into any practice.

TrumpCare – Biggest Threat to America’s Health?

Susanne Madden spells out the proposals in 'Trumpcare' and the devastating effects it will have on the average citizen and mental health coverage, if it passes.

Spotlight On Kenneth Fenchel, CEO of Independent Practice MSO

Tiffany Lauria, Practice Consultant with The Verden Group, recently had the opportunity to check in with Kenneth Fenchel, Co-Founder and CEO of Independent Practice MSO (IPMSO), to discuss why the time was right for a ‘different’ type of Management Services Organization (MSO) and where the company sees its role in meeting the needs of independent practices.

Online Tools for Digital Marketing

We've gathered some of our favorite social media and marketing tools here in this handy reference guide. View the PDF below, or download and save it for later.

Social Media Marketing for Medical Practices

Everything you ever wanted to know about social media.

Aetna-Humana & Anthem-Cigna Mergers Blocked: But is it the End?

A new administration breathes new life into mega-mergers.

The Trump Effect on Medicaid

Perilous times ahead will hit the poorest and youngest the hardest.

Jumping Into Collaboration With Payers

Robert Goff explains how and why physicians and Payers should consider joining forces. Once considered unthinkable, these collaborations can be very rewarding.

Is PCMH Transition Worth The Effort?

The transition to a Patient-Centered Medical Home can be challenging; Tiffany Lauria weighs the hard work necessary to gain recognition against the benefits of PCMH.

Curated Video

Behind the scenes, up close, and personal. More video »

Interviews & Podcasts

Frontline stories from our clients, colleagues and consultants. More stories »

Interview: Todd Wolynn, MD

We asked Dr. Todd Wolynn to tell us a bit about how he's innovating at his practice, Kids Plus Pediatrics. By investing in a studio onsite at his practice, this doctor has turned connecting into a lot of fun for everyone.

Videocast: George Rogu, MD, CPE

Susanne Madden sat down with George Rogu, MD, CPE, of RBK Pediatrics in Long Island, NY, to discuss the impact of technology on his busy pediatric practice.

Podcast: Gautam Gulati, MD

Dr. Gulati and Susanne Madden had an opportunity to talk about innovation - its cause (and stagnation) and its application. Even innovating oneself.

Interview: Scott Hodgson

Self described "design addict", Scott Hodgson has been the creative brain behind countless branding, identity, advertising and packaging projects.

Podcast: A Conversation with Christoph Diasio, MD

Susanne Madden spoke with Dr. Christoph Diasio, managing partner of Sandhills Pediatrics (North Carolina) and chair of the AAP section on practice management (SOAPM) about incorporating mental and behavioral health into his pediatric practice.

Female Solo Pediatric Practices of 2016

At The Verden Group, we assist many physicians with starting their new practices. Our favorites are the independent female pediatricians who decide to break out and create practices THEIR way.

Interview: Bonnie Feola, MD

We spoke to Dr. Bonnie Feola about her experiences with buying over an established pediatric practice and how she made it one her own, one step at a time.

Podcast: A Conversation with Brent Caldwell, MD

On the challenges and opportunities inherent in running an independent pediatric practice and a pediatric IPA.

Interview: Brandon Betancourt

We interviewed Brandon Betancourt of Pediatric Inc and Salud Pediatrics about his thoughts on what in means to innovate at the pediatric practice level today.

A Tale of Two Supergroups: Scott Schams, MD

We interviewed two physician CEOs who have worked hard to band practices together to form independent clinically integrated 'Super Groups': Dr. Scott Schams of Allied Pediatricians of Texas and Dr. Jill Stoller of BCD Health Partners.

Interview: Scott Schams, MD

We asked Dr. Scott Schams to share one of his passions with us - heading “off the grid” and into the wilds!

A Tale of Two Supergroups: Jill Stoller, MD

We interviewed two physician CEOs who have worked hard to band practices together to form independent clinically integrated 'Super Groups': Dr. Scott Schams of Allied Pediatricians of Texas and Dr. Jill Stoller of BCD Health Partners.